Pacing shows whether your campaigns are spending too quickly, too slowly, or on track for the budget period.
Open the pacing tool
The Pacing page lists the budgets you have created in Linklo. Use the ad account filter if you manage more than one LinkedIn Ads account.
Analyze a budget
Open a budget row to see a pacing chart with two lines.
- Expected spend: the target line showing steady spend across the budget period.
- Actual spend: the amount spent so far.
Interpret pacing
- If actual spend is above expected spend, the budget is over-pacing and may run out early.
- If actual spend is below expected spend, the budget is under-pacing and may not spend fully.
Hover over the chart to see exact spend values for a specific day.
Act on the insight
- Over-pacing: lower daily campaign budgets on LinkedIn or use schedules to pause weak hours.
- Under-pacing: consider increasing budgets, widening targeting, or reviewing bids.