Daily performance data can hide when your audience is most active. Hourly Metrics helps you see how your LinkedIn Ads perform by hour of day, so you can find strong and weak time windows.
Choose what to analyze
Use the filters at the top of the page to narrow your view.
- Ad account, campaign group, and campaign: start broad or drill into one campaign.
- Date range: use a preset range or select a custom period.
- Metric selector: choose one or more metrics, such as clicks, impressions, CTR, CPC, or cost per result.
Read the chart
The chart shows the selected metrics by hour. Look for peaks, dips, and trade-offs between metrics.
- Find peaks: high points show the hours where the selected metric is strongest.
- Hover for details: move over a point to see exact values for that hour.
- Compare metrics: check whether high click volume, low CPC, and strong CTR happen at the same time or at different times.
Use the insight
Once you know your strongest hours, use the Schedules feature to run campaigns during those windows and pause spend during weaker hours.